SOCIAL MEDIA MARKETING

We know how each platform works, and what to do to really connect with your customers on Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Once we learn more about your goals and your ideal customer, we’ll know which channels you should be on to reach them. 

Then we’ll establish a posting schedule, curate & create content, measure results, and share monthly performance reports with recommendations to improve reach and engagement!

EMAIL MARKETING

If your small business isn't sending out emails regularly, you're missing out on a huge opportunity to establish credibility, strengthen customer relationships, and boost sales! Does your small business struggle with any of these challenges?

1. Lack of time or know how: we collect customer email addresses, but we don't do anything with them yet.

2. Good intentions: we planned to send out at least one email a month, but it's been a few months since the last one went out. 

3. Poor execution: we consistently send out emails, but our open rate is low. We don't get a lot of response from them.

A virtual marketing manager can direct your entire email marketing program. Includes strategy, planning, writing, editing, set up in an email marketing program such as MailChimp or Drip, email list management, target segmentation, subject lines, testing, revisions, scheduling, and a performance report.

Whether you need help creating an email marketing program from scratch, developing a strategy, or creating a campaign, we can help!

WEBSITE USABILITY

Have you ever tested your website from the perspective of someone who knows nothing about who you are and what you do? All too often, business owners inadvertently skip over important details in their website because they assume everyone knows what they know.

Other times, the navigation or call to action that seems so obvious to you is actually confusing to a potential customer or client. This could be why you’re not seeing the conversions you expected.

What about how your website looks on an iPhone vs a tablet vs a desktop? Mobile optimization is more important than ever these days.

Have you viewed your site on different browsers like Chrome, Safari and Firefox? It’s possible what you see may NOT be what someone else sees.

How fast does your website load? If it’s heavy on images or video it could take a while to open; after a second or two the person trying to visit your site will give up and find one of your competitors instead.

If we work together, I will identify all the areas of opportunity on your website and fix them for you!

STRATEGIC PLANNING

• Create a blueprint for success by defining goals & activities, and keeping you on track

• Leverage available opportunities made possible by your competition, industry, and current trends

• Maximize your marketing dollars by spending money only on the promotional tactics that work for you

• Acquire more customers by identifying and reaching the audience that wants – and will buy – your product or service

CONTENT MARKETING

As a content marketer, my focus is on creating relationships, setting you apart from the competition, and providing value to your audience. I especially love working with clients to develop a voice and communicate their unique brand story. I have experience creating content that engages, informs, inspires, and entertains via:

• Websites

• Social media 

• Email newsletters

• Blog posts

• Lead magnets

• And more!

MARKET RESEARCH

We can help you gain valuable information about your market, price, or competition. Learn what your customers really want, and which direction you should go next. 

​We will write and build an online survey designed around your specific objective. A survey link will be provided for distribution on your social media accounts, in your newsletters, and via other touch points to increase exposure and data capture.

After the survey has closed we will provide a response report including an objective analysis of the results. 

COPYWRITING

With a background in marketing, communication, and psychology, I am uniquely qualified to write compelling copy for your small business website, brochure, press release, advertising, blog, newspaper article, radio script, and more.